Marketing Optimization Capitalize on the existing Squarespace site and Optimizely setup to boost class registrations and mental health program inquiries through targeted A/B tests, content alignment with local community needs, and improved SEO with Google Search Console.

Partnerships Outreach Pursue local partnerships with schools, community clinics, and nonprofits to drive referrals and run joint art therapy workshops, offering co-branded events and sponsorships that expand reach without large upfront costs.

Local Visibility Strengthen local presence on Google Maps and local search to attract nearby residents, ensuring accurate hours, events, and contact points while using visuals to promote upcoming classes and community programs.

Engaging UX Refresh website user experience with Squarespace templates and interactive elements via Stimulus and parallax.js to simplify sign ups, donations, and class bookings, increasing engagement and conversions.

Security and Trust Leverage security features such as HSTS in marketing materials and grant proposals to build trust with participants, donors, and partners, and position the center as security conscious and compliant.