mBOLDen Change

Civic and Social OrganizationsCalifornia, United States11-50 Employees

Since 2006, our organization has provided critical resources to hundreds of thousands of children and families. During this time, we've partnered with hundreds of organizations to distribute more than $2.5 million in direct economic assistance, deliver basic needs to over 250,000 individuals, and advocate tirelessly for policies that uplift children.

After nearly two decades as My New Red Shoes, we’ve rebranded as mBOLDen Change. Our new name reflects the evolution of our work — and a deepening commitment to equity, systems change, and bold partnership. While the name is new, our values, relationships, and approach remain grounded in trust, collaboration, and shared purpose.

Over the last 18 years, we’ve grown from:

Enlisting partners to deliver our programs → to co-creating solutions that empower partners to launch and lead the initiatives that matter most to them

Distributing in-kind goods → to developing cash-based support that puts flexible dollars directly in the hands of those who need it most

Serving families once a year → to strengthening the systems that support them all year long

Holding equity as a guiding value → to advocating for policies and practices that shift power and expand opportunity for marginalized communities

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