Independent heritage MBM is now part of Publicis Groupe and has a track record as New Zealand’s largest independent media agency prior to the integration, signaling potential for integrated global resources and cross-border opportunities with Publicis networks.

Awarded credibility A history of awards including NZ Media Agency of the Year, IAB Digital Agency of the Year, and RECMA fastest growing shows strong market credibility which can support upsell conversations for premium services and larger contracts.

Data driven Strong tech stack including Google BigQuery, Looker, Microsoft Advertising and analytics tools indicates readiness for advanced measurement, attribution modeling, and performance marketing initiatives that can be expanded into enterprise-scale programs.

Growth funnel Recent expansion in services via Breakout Room for content strategy and production, plus a full suite from strategy to media planning, suggests opportunities to upsell end-to-end campaigns, including creative production and content operations.

Scale readiness Revenue range and employee base position MBM to handle larger, multi-market campaigns within Publicis’ ecosystem, making them a candidate for global brand assignments, cross-solution packages, and shared services for efficiency gains.