Insights

XR partnerships Maze Theory is an XR-focused studio with a track record of collaborating with major IP owners and platforms (e.g., Peaky Blinders, Doctor Who, Thief) and recent collaboration with Amazon MGM Studios, indicating strong potential for co-development, licensing, and brand-wide experiential campaigns.

Strategic acquisitions Recent news indicates interest from or activity with AGIS Platform regarding Maze Theory, suggesting potential for sale, strategic investment, or partnership discussions that could open channels for distribution, publishing, or access to larger studio networks.

Mixed reality pipeline A history of mixed reality releases (Infinite Inside MR, Project Hail Mary MR) demonstrates capabilities across MR formats, enabling opportunities to pitch MR-driven IP extensions, location-based experiences, and cross-platform experiences for new and existing franchises.

Virtual reality leadership Successful VR titles such as Thief VR: Legacy of Shadow with planned multi-platform launches signal readiness to pursue additional VR collaborations, licenses, and co-publishing deals with VR hardware and distribution partners.

Growth potential Revenue range and modest funding indicate a high-growth partner for scaled creative collaborations, with opportunities to upsell integrated storytelling, live services, and end-to-end XR experiences to large publishers seeking innovative experiential formats.

Similar companies to Maze Theory

Maze Theory Tech Stack

Maze Theory uses 8 technology products and services including GitHub, Squarespace, CircleCI, and more. Explore Maze Theory's tech stack below.

Media & News

Maze Theory's Email Address Formats

Maze Theory uses at least 4 email formats:
Maze Theory Email FormatsExamplePercentage
First@maze-theory.comJohn@maze-theory.com
76%
First.Last@maze-theory.comJohn.Doe@maze-theory.com
13%
LastFirst@maze-theory.comDoeJohn@maze-theory.com
6%
FirstL@maze-theory.comJohnD@maze-theory.com
5%

Frequently Asked Questions

What is Maze Theory's official website and social media links?

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Maze Theory's official website is maze-theory.com and has social profiles on LinkedIn.

How much revenue does Maze Theory generate?

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As of September 2026, Maze Theory's annual revenue is estimated to be $1M - $10M.

What is Maze Theory's NAICS code?

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Maze Theory's NAICS code is 5112 - Software Publishers.

How many employees does Maze Theory have currently?

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As of September 2026, Maze Theory has approximately 13 employees across 1 continents, including Europe. Key team members include Chief Executive Officer: P. W., Chief Creative Officer (cco): R. H. -. G. and Head Of People & Culture: H. S. Explore Maze Theory's employee directory with LeadIQ.

What industry does Maze Theory belong to?

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Maze Theory operates in the Computer Games industry.

What technology does Maze Theory use?

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Maze Theory's tech stack includes GitHub, Squarespace, CircleCI, Jenkins, Osano, Squarespace Commerce, Google Workspace and Piwik PRO Core.

What is Maze Theory's email format?

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Maze Theory's email format typically follows the pattern of First@maze-theory.com. Find more Maze Theory email formats with LeadIQ.

How much funding has Maze Theory raised to date?

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As of September 2026, Maze Theory has raised $1.7M in funding. The last funding round occurred on May 13, 2020.

When was Maze Theory founded?

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Maze Theory was founded in 2018.
Maze Theory logo

Maze Theory

Computer GamesEngland, United Kingdom11-50 Employees

Maze Theory is a Manchester-based studio that creates immersive computer game experiences grounded in narrative exploration and artistic craft, including physically engaging gameplay elements. The company partners with major IP holders and platforms to translate established worlds into interactive formats, with credits including Peaky Blinders, Doctor Who, and Thief. It operates as an XR-focused, remote-first organization, emphasizing trust and flexibility to deliver high-quality work. Its clients are rights holders and platforms seeking to extend their properties through immersive storytelling and interactive experiences in XR and related formats. In April 2026, Maze Theory announced a partnership with Amazon Studios to develop a new game, illustrating its engagement with a major platform on a branded project.

Section iconCompany Overview

NAICS Code
5112 - Software Publishers
Founded
2018
Employees
11-50

Section iconFunding & Financials

  • $1.7M

    Maze Theory has raised a total of $1.7M of funding over 2 rounds. Their latest funding round was raised on May 13, 2020 as a Grant.

  • $1M - $10M

    Maze Theory's revenue is estimated to be in the range of $1M - $10M

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