Product Expansion Mavi Jeans demonstrates ongoing product innovation with the recent launch of Elsie and Alva Cargo Pants, indicating opportunities to introduce complementary apparel or accessories that align with their expanded collection.

Digital Engagement The company's implementation of advanced analytics tools like Google Analytics and Facebook Pixel highlights a strong digital presence, suggesting potential for upselling marketing solutions or personalized eCommerce enhancements.

Retail Footprint Strategies Despite closing stores in Turkey, Mavi maintains a substantial mono-brand retail presence with over 300 stores, presenting opportunities for retail technology solutions or store optimization services.

E-Commerce Growth With the integration of payment solutions like Apple Pay and an active online platform, there is potential to provide advanced eCommerce solutions, payment security, or omni-channel retail strategies to enhance their digital shopping experience.

Fashion and Lifestyle Trends Mavi’s collaborations with artists like Earl Sweatshirt and active content marketing through its blog suggest a brand open to lifestyle partnerships and content-driven marketing, presenting avenues for influencer engagement, brand collaborations, or content marketing services.