Acquisition Opportunity Recently acquired by Dobbs Tire & Auto Centers, Matthews Tire presents an opportunity to cross-sell complementary maintenance and tire services, expand dealer-network referrals, and integrate service offerings under a larger footprint in Wisconsin.

Growth Potential Current revenue range of 10 to 25 million with 11-50 employees indicates a scalable mid-market operation that could benefit from expanded parts procurement partnerships, fleet service programs, and digital marketing to capture more local tire and auto service demand.

Market Fit Specializes in auto and light truck maintenance, new and used tires for a broad range of vehicles and equipment, creating target opportunities with local fleets, landscapers, and equipment operators needing reliable tire supplies and quick turnaround.

Competitive Benchmark In the Wisconsin market, comparable regional players show large chassis-scale operations; Matthews can differentiate through agility, localized service, and tailored fleet-ready tire programs to win mid-size contracts and recurring service.

Technology & Outreach Tech stack includes web-centric tools and modern web practices; leverage digital channels for lead generation, appointment scheduling, and online tire ordering to improve conversion, plus partner with the acquiring entity for co-branded marketing.