Insights

Strong Brand Portfolio Mattel owns a highly recognizable and diverse brand portfolio including Barbie, Hot Wheels, Fisher-Price, and more, presenting multiple cross-selling opportunities across retail and digital channels to enhance product reach and consumer engagement.

Expanding Digital Experiences With offerings spanning toys, content, and live experiences, there is significant potential to develop and promote digital solutions and online engagement platforms that complement traditional toys, appealing to tech-savvy and experience-oriented consumers.

Global Market Penetration Mattel's international footprint and collaborations with leading retail and e-commerce partners offer avenues to expand into emerging markets and digital retail platforms, increasing global sales channels and consumer accessibility.

Leadership Appointments Recent leadership changes, such as the appointment of a Chief Consumer Products and Experiences Officer, suggest a strategic focus on enhancing consumer engagement and experience-driven product innovations, creating opportunities for customized marketing strategies.

Investment and Stakeholder Growth Recent increases in institutional stakes indicate strong investor confidence, providing a stable platform for introducing new products and marketing initiatives aimed at capturing market share and boosting sales across existing and new markets.

Mattel Tech Stack

Mattel uses 8 technology products and services including Google Analytics Enhanced eCommerce, Firebase, IBM WebSphere Commerce, and more. Explore Mattel's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • Firebase
    Database
  • IBM WebSphere Commerce
    E-commerce
  • Dell
    IT Infrastructure
  • Vue.js
    Javascript Frameworks
  • Handlebars
    Javascript Frameworks
  • AppLovin
    Marketing
  • PayPal
    Payment Processing

Media & News

Mattel's Email Address Formats

Mattel uses at least 2 format(s):
Mattel Email FormatsExamplePercentage
First.Last@mattel.comJohn.Doe@mattel.com
87%
First_L@mattel.comJohn_D@mattel.com
3%
First.Middle@mattel.comJohn.Michael@mattel.com
2%
LastF@mattel.comDoeJ@mattel.com
1%
LastFi@mattel.comDoeJo@mattel.com
2%
Last.First@mattel.comDoe.John@mattel.com
1%
LastFir@mattel.comDoeJoh@mattel.com
1%
First.MiddleLast@mattel.comJohn.MichaelDoe@mattel.com
1%
Last@mattel.comDoe@mattel.com
1%
Fir.Last@mattel.comJoh.Doe@mattel.com
1%
First.Last@about.mattel.comJohn.Doe@about.mattel.com
100%

Frequently Asked Questions

Where is Mattel's headquarters located?

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Mattel's main headquarters is located at 333 Continental Boulevard el Segundo, California 90245 United States. The company has employees across 6 continents, including North AmericaAsiaEurope.

What is Mattel's phone number?

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You can contact Mattel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mattel's stock symbol?

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Mattel is a publicly traded company; the company's stock symbol is MAT.

What is Mattel's official website and social media links?

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Mattel's official website is about.mattel.com and has social profiles on LinkedIn.

How much revenue does Mattel generate?

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As of March 2026, Mattel's annual revenue is estimated to be $5.4B.

What is Mattel's SIC code NAICS code?

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Mattel's SIC code is 5092 - Toys and Hobby Goods and Supplies NAICS code is 31-33 - Manufacturing.

How many employees does Mattel have currently?

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As of March 2026, Mattel has approximately 12K employees across 6 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: A. Y.Chief Executive Officer: I. C.Chief Executive Officer And Director: M. H.. Explore Mattel's employee directory with LeadIQ.

What industry does Mattel belong to?

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Mattel operates in the Manufacturing industry.

What technology does Mattel use?

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Mattel's tech stack includes Google Analytics Enhanced eCommerceFirebaseIBM WebSphere CommerceDellVue.jsHandlebarsAppLovinPayPal.

What is Mattel's email format?

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Mattel's email format typically follows the pattern of First.Last@mattel.com. Find more Mattel email formats with LeadIQ.

When was Mattel founded?

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Mattel was founded in 1945.

Mattel

ManufacturingCalifornia, United States10001+ Employees

We empower generations to explore the wonder of childhood and reach their full potential.

We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it.

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, Polly Pocket, and Barney, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. 

Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. 

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators.

Section iconCompany Overview

Headquarters
333 Continental Boulevard el Segundo, California 90245 United States
Phone number
SIC Code
5092 - Toys and Hobby Goods and Supplies
Stock Symbol
MAT
NAICS Code
31-33 - Manufacturing
Founded
1945
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Mattel's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Mattel's revenue is estimated to be in the range of $1B$10B

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