Matcha Email Format

Software DevelopmentÎle-de-France, France11-50 Employees

Matcha is a software development company based in Paris, Île-de-France, offering a comprehensive set of capabilities for retailers and brands. Its offerings are organized around three capabilities: a product recommendations engine that guides shoppers to suitable choices, a retail media service for campaigns that can be measured, and an insights module with shopper data and behavioral trends. The company works with grocery, alcohol, pet care, and beauty sectors and periodically expands into new categories as opportunities arise.

In the market, Matcha positions itself as a provider of integrated tools that combine personalization with data-driven campaigns and actionable insights. A notable recent development is a partnership with Colgate-Palmolive announced in November 2024, reflecting growth into more complex categories. The organization operates with a small to mid-sized team in Paris, focusing on software solutions for retailers and brands.

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