Insights

Strategic Ownership Masterpiece London is part of a larger corporate group (MCH Group) with a controlling stake since 2017, indicating potential alignment with enterprise-level partnerships, sponsorships, and cross-promotional opportunities with other MCH portfolio brands.

High-Net-Art Buyers The fair targets affluent collectors and international exhibitors across art, design, furniture, and jewelry, suggesting sales conversations can focus on premium consignments, private viewing experiences, and exclusive collaborations for high-value pieces.

Event Cadence Annual or flagship event pattern (with partnerships like RBC in 2022) creates predictable windows for outreach, co-sponsorships, attendee lead generation, and pre/post-event marketing programs.

Digital Engagement Tech stack includes analytics, tracking, and marketing tools (Google Analytics, Conversion Tracking, Mailchimp), enabling targeted lead nurturing, retargeting, and content-driven sales campaigns to exhibitors and collectors.

Revenue Scale Revenue range indicates mid-market scale with room to expand partnerships, gallery representation, and design/furniture/jewelry segments, offering cross-selling opportunities into related lifestyle and luxury sectors.

Similar companies to Masterpiece

Masterpiece Tech Stack

Masterpiece uses 8 technology products and services including Google Conversion Tracking, Open Graph, Mailchimp, and more. Explore Masterpiece's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Open Graph
    Content Management System
  • Mailchimp
    Email
  • Google Fonts API
    Font Scripts
  • jQuery
    Javascript Libraries
  • reCAPTCHA
    Security
  • Google Analytics
    Web Analytics
  • AddThis
    Widgets

Masterpiece's Email Address Formats

Masterpiece uses at least 1 format(s):
Masterpiece Email FormatsExamplePercentage
First.Last@masterpiecefair.comJohn.Doe@masterpiecefair.com
100%

Frequently Asked Questions

What is Masterpiece's official website and social media links?

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Masterpiece's official website is masterpiecefair.com and has social profiles on LinkedIn.

How much revenue does Masterpiece generate?

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As of July 2026, Masterpiece's annual revenue is estimated to be $1M - $10M.

What is Masterpiece's NAICS code?

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Masterpiece's NAICS code is 7115 - Independent Artists, Writers, and Performers.

How many employees does Masterpiece have currently?

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As of July 2026, Masterpiece has approximately 26 employees across 4 continents, including AsiaEuropeNorth America. Key team members include Financial Controller: L. J.Director: H. V. D. H.Events Manager: A. R.. Explore Masterpiece's employee directory with LeadIQ.

What industry does Masterpiece belong to?

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Masterpiece operates in the Artists and Writers industry.

What technology does Masterpiece use?

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Masterpiece's tech stack includes Google Conversion TrackingOpen GraphMailchimpGoogle Fonts APIjQueryreCAPTCHAGoogle AnalyticsAddThis.

What is Masterpiece's email format?

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Masterpiece's email format typically follows the pattern of First.Last@masterpiecefair.com. Find more Masterpiece email formats with LeadIQ.

When was Masterpiece founded?

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Masterpiece was founded in 2010.
Masterpiece logo

Masterpiece

Artists and WritersEngland, United Kingdom11-50 Employees

Masterpiece London runs an art fair in London, United Kingdom, that presents a broad mix of works across art, design, furniture, and jewellery from antiquity to the present day. The event brings together international exhibitors offering pieces for sale, giving collectors—whether new to collecting or with established portfolios—a chance to discover across multiple disciplines. As a cross-disciplinary platform within the artists and writers sector, it serves as a marketplace that connects buyers with a global range of works.
In 2022, Masterpiece London partnered with the Royal Bank of Canada to support its Chelsea edition, staged on the South Grounds of the Royal Hospital Chelsea. The organization operates with a relatively small to mid-sized team and maintains a focus on facilitating access to exceptional works for an international audience.

Section iconCompany Overview

NAICS Code
7115 - Independent Artists, Writers, and Performers
Founded
2010
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Masterpiece's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Masterpiece's revenue is estimated to be in the range of $1M - $10M

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