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Insights

Growth Potential Mid-sized manufacturing focused on heat tools with a six-decade track record and a revenue range of 10M-25M, presenting opportunities for upsell of enhanced automation, premium parts, and after-sales support to expand wallet share.

Digital Marketing Active online presence with multiple ad platforms and e-commerce tools (BigCommerce, WordPress, Drupal, Klaviyo) indicating readiness for performance marketing services, SEO improvements, conversion rate optimization, and targeted retargeting campaigns.

ECommerce Upgrade Recent site upgrade from BigCommerce BluePrint to Stencil signals openness to further optimization, migration services, and ongoing maintenance packages to improve speed, mobile experience, and checkout flow.

Sourcing Opportunities Strategic manufacturing base in Racine Wisconsin with sizable but lean workforce (11-50 employees) suggests potential for supply chain resilience solutions, ERP/inventory optimization, and productivity tooling partnerships.

Key Contacts History of niche industrial tool leadership and partnerships points to cross-sell in adjacent tool categories, value-add services, and training programs aimed at professional users and procurement teams.

Similar companies to Master Appliance Corp.®

Master Appliance Corp.® Tech Stack

Master Appliance Corp.® uses 8 technology products and services including Amazon Advertising, Google Ads, Microsoft Advertising, and more. Explore Master Appliance Corp.®'s tech stack below.

Master Appliance Corp.®'s Email Address Formats

Master Appliance Corp.® uses at least 4 email formats:
Master Appliance Corp.® Email FormatsExamplePercentage
FLast@masterappliance.comJDoe@masterappliance.com
90%
F.Last@masterappliance.comJ.Doe@masterappliance.com
5%
First.Last@masterappliance.comJohn.Doe@masterappliance.com
3%
First@masterappliance.comJohn@masterappliance.com
2%

Frequently Asked Questions

What is Master Appliance Corp.®'s phone number?

Minus sign iconPlus sign icon You can contact Master Appliance Corp.®'s main corporate office by phone at
+1-262-633-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Master Appliance Corp.®'s official website and social media links?

Minus sign iconPlus sign iconMaster Appliance Corp.®'s official website is masterappliance.com and has social profiles on LinkedIn.

How much revenue does Master Appliance Corp.® generate?

Minus sign iconPlus sign icon As of August 2026, Master Appliance Corp.®'s annual revenue is estimated to be $10M - $25M.

What is Master Appliance Corp.®'s SIC code and NAICS code?

Minus sign iconPlus sign iconMaster Appliance Corp.®'s SIC code is 3546 - Power-Driven Handtools and NAICS code is 335 - Electrical Equipment, Appliance, and Component Manufacturing.

How many employees does Master Appliance Corp.® have currently?

Minus sign iconPlus sign iconAs of August 2026, Master Appliance Corp.® has approximately 27 employees across 4 continents, including North America, Asia and Europe. Key team members include President: J. S., Owner: J. P. and Owner And Operator: R. B. Explore Master Appliance Corp.®'s employee directory with LeadIQ.

What industry does Master Appliance Corp.® belong to?

Minus sign iconPlus sign iconMaster Appliance Corp.® operates in the Appliances, Electrical, and Electronics Manufacturing industry.

What technology does Master Appliance Corp.® use?

Minus sign iconPlus sign iconMaster Appliance Corp.®'s tech stack includes Amazon Advertising, Google Ads, Microsoft Advertising, Drupal, WordPress, BigCommerce, Google Cloud and Klaviyo.

What is Master Appliance Corp.®'s email format?

Minus sign iconPlus sign iconMaster Appliance Corp.®'s email format typically follows the pattern of FLast@masterappliance.com. Find more Master Appliance Corp.® email formats with LeadIQ.

When was Master Appliance Corp.® founded?

Minus sign iconPlus sign iconMaster Appliance Corp.® was founded in 1958.
Master Appliance Corp.® logo

Master Appliance Corp.®

Appliances, Electrical, and Electronics ManufacturingWisconsin, United States11-50 Employees

Master Appliance Corp. operates in the appliances, electrical, and electronics manufacturing sector, producing heat tools. Based in Racine, Wisconsin, the company has a long history in hot-work tools, introducing the first industrial-quality heat gun to the world in 1958 and later bringing the first butane powered soldering iron and heat tools to North America in 1985. Its products are used for drying, heating, welding, shrinking, soldering, and other applications that require heat. With more than six decades of experience, the company emphasizes ongoing improvement of its heat tools. 

It operates from a modern manufacturing facility in Racine and serves a worldwide marketplace with its heat tool offerings. The company is a relatively small operation within its industry. In 2022 it partnered with IntuitSolutions to develop and upgrade its website, migrating from BigCommerce BluePrint to Stencil.

Section iconCompany Overview

Phone number
+1-262-633-****
Website
masterappliance.com
SIC Code
3546 - Power-Driven Handtools
NAICS Code
335 - Electrical Equipment, Appliance, and Component Manufacturing
Founded
1958
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $10M - $25M

    Master Appliance Corp.®'s revenue is estimated to be in the range of $10M - $25M

Company Leadership

  • President at Master Appliance Corp.®
    J. S.
    President
    Mobile Phone
  • Owner at Master Appliance Corp.®
    J. P.
    Owner
    Mobile Phone
  • Owner And Operator at Master Appliance Corp.®
    R. B.
    Owner And Operator
    Mobile Phone
  • Owner at Master Appliance Corp.®
    T. M.
    Owner
    Mobile Phone
  • Manager at Master Appliance Corp.®
    G. F.
    Manager
    Mobile Phone

Employee Directory

  • Manager Customer Service at Master Appliance Corp.®
    L. H.
    Manager Customer Service
    Mobile Phone
  • Principal at Master Appliance Corp.®
    J. V.
    Principal
    Mobile Phone
  • Technician at Master Appliance Corp.®
    E. C.
    Technician
    Mobile Phone
  • Customer Service - Order Desk at Master Appliance Corp.®
    L. C.
    Customer Service - Order Desk
    Mobile Phone
  • Customer Service - Order Desk at Master Appliance Corp.®
    L. F.
    Customer Service - Order Desk
    Mobile Phone

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