Strong Market Presence As Egypt's leading and most credible news portal with a diverse content offering, Masrawy presents a significant opportunity for advertising and content partnership solutions targeting a broad and engaged audience.

Digital Engagement Tools With its advanced tech stack including tools like Crazy Egg and Facebook Pixel, Masrawy actively leverages digital analytics and audience tracking, making it receptive to innovative advertising and data-driven marketing services.

Growing Revenue Potential Generating substantial revenue between $10 million and $25 million, Masrawy is positioned for scaling investments in new technologies or expanded content offerings, offering various cross-selling opportunities.

Content Diversification Expanding from news to arts, sports, lifestyle, and more, Masrawy’s diversified content platform offers targeted advertising prospects across multiple demographic segments and interests.

Part of a Media Ecosystem As a subsidiary of LINKonLINE within OTVentures, Masrawy is embedded in a larger media ecosystem, providing opportunities for integrated marketing campaigns, sponsorships, and strategic collaborations.