Insights

Heritage and Authenticity Mary Maxim's long-standing history since the 1930s and family-owned status emphasize a strong tradition of quality and trust, appealing to customers seeking authentic, time-tested craft supplies and fostering brand loyalty.

Expansion in Digital Content The company's recent launches of exclusive patterns like the Sweet Treat Cowl and educational 'How To' videos indicate a growing strategy in digital engagement, opening opportunities for online marketing collaborations and virtual crafting workshops.

Product Differentiation With over 45 exclusive yarns and a curated selection from global suppliers, Mary Maxim offers unique product lines that can be leveraged to target niche markets, artisans, and craft enthusiasts seeking distinctive supplies.

Family-Driven Innovation Leadership from the fourth generation and fresh ideas in maker culture suggest openness to innovative product lines and marketing approaches, presenting opportunities for collaborative product development and influencer partnerships.

Market Positioning Operating within a competitive yet relatively small revenue bracket, Mary Maxim can capitalize on its niche heritage and exclusive offerings to expand online sales channels and increase brand visibility among craft hobbyists.

Mary Maxim Tech Stack

Mary Maxim uses 8 technology products and services including AWIN, Google Ads Conversion Tracking, RSS, and more. Explore Mary Maxim's tech stack below.

  • AWIN
    Affiliate Advertising Networks
  • Google Ads Conversion Tracking
    Analytics
  • RSS
    Content Management System
  • React
    Javascript Frameworks
  • Amazon Pay
    Payment Processing
  • Apple Pay
    Payment Processing
  • New Relic
    Real User Monitoring
  • reCAPTCHA
    Security

Mary Maxim's Email Address Formats

Mary Maxim uses at least 1 format(s):
Mary Maxim Email FormatsExamplePercentage
First@marymaxim.comJohn@marymaxim.com
77%
FLast@marymaxim.comJDoe@marymaxim.com
10%
Last@marymaxim.comDoe@marymaxim.com
10%
FirstL@marymaxim.comJohnD@marymaxim.com
3%

Frequently Asked Questions

What is Mary Maxim's phone number?

Minus sign iconPlus sign icon
You can contact Mary Maxim's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Mary Maxim's official website and social media links?

Minus sign iconPlus sign icon
Mary Maxim's official website is marymaxim.com and has social profiles on LinkedIn.

What is Mary Maxim's NAICS code?

Minus sign iconPlus sign icon
Mary Maxim's NAICS code is 4539 - Other Miscellaneous Store Retailers.

How many employees does Mary Maxim have currently?

Minus sign iconPlus sign icon
As of December 2025, Mary Maxim has approximately 51 employees across 3 continents, including North AmericaEuropeOceania. Key team members include President: M. M.President: R. M.Sr. V.P. / Cfo: R. E.. Explore Mary Maxim's employee directory with LeadIQ.

What industry does Mary Maxim belong to?

Minus sign iconPlus sign icon
Mary Maxim operates in the Retail Art Supplies industry.

What technology does Mary Maxim use?

Minus sign iconPlus sign icon
Mary Maxim's tech stack includes AWINGoogle Ads Conversion TrackingRSSReactAmazon PayApple PayNew RelicreCAPTCHA.

What is Mary Maxim's email format?

Minus sign iconPlus sign icon
Mary Maxim's email format typically follows the pattern of First@marymaxim.com. Find more Mary Maxim email formats with LeadIQ.

When was Mary Maxim founded?

Minus sign iconPlus sign icon
Mary Maxim was founded in 1963.

Mary Maxim

Retail Art SuppliesMichigan, United States51-200 Employees

We believe there is nothing better than the gift of creating something by hand. The satisfaction and sense of accomplishment one feels from making something and sharing it with others is a rewarding experience. We are honored to be a part of helping people find this happiness for over 60 years. We are dedicated to helping people discover their inner creativity.

Since the 1930's when our founders, Willard and Olive McPhedrain sold their first spinning wheel and manufactured their first yarn range, we have been passionate about bringing you exclusive yarns, needlework and kit designs. Our merchandising team travels the globe to find you the finest products at the best prices available. We are proud to offer over 45 Mary Maxim Exclusive yarns just for you.

Mary Maxim is a company deep in family history. We continue to be family owned and operated as the grandson of our founders', Rusty McPhedrain currently leads our organization. We are excited that the fourth generation has grown to become more influential members of the team, bringing new fresh ideas on the cutting edge of the maker culture. The McPhedrain family is proud of their history and each member grew up working in the business learning the tradition that makes Mary Maxim the go-to destination for do it yourself yarn and crafts.

Section iconCompany Overview

Phone number
NAICS Code
4539 - Other Miscellaneous Store Retailers
Founded
1963
Employees
51-200

Section iconFunding & Financials

  • $1M

    Mary Maxim's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Mary Maxim's revenue is estimated to be in the range of $1M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.