Global reach Target wholesalers, retailers, bakeries, pastry shops, and food service and industrial customers in more than 70 countries where Martin Braun-Gruppe already supplies, highlighting expansion opportunities in emerging markets and regions with growing baking and confectionery demand.

Broad product range Leverage the full range of convenience products for baking, confectionery and catering to upsell bundled solutions, seasonal mixes, and private-label collaborations with customers seeking end-to-end ingredient and finished goods options.

Sustainability tie-in Capitalize on the partnership with EIT Food to position offerings around innovation, sustainability, and startup collaborations, offering early access to new sustainable formulations and cost-efficient, eco-friendly product lines for customers aiming to improve ESG metrics.

Digital maturity Utilize the company’s tech stack and online presence to support digital procurement, recipe customization, and direct-to-restaurant or bakery channels, presenting a value proposition around optimized supply, traceability, and data-driven product development.

Mid-market focus With a mid-sized footprint and a broad international distribution, pursue growth with mid-tier distributors and regional chains that require scalable, reliable baking and pastry ingredients, offering tiered pricing, flexible logistics, and co-branded marketing opportunities.