Qualitative Focus A long-standing qualitative research consultancy (since 1991) with a personal, principal-led engagement model, suggesting potential for high-touch, custom research services and retainer relationships with US and Canada clients.

Global Reach Serves both US and international clients, indicating opportunities for cross-border research projects, regional expansions, and multilingual or cross-cultural study capabilities.

Tech Stack Alignment Uses standard enterprise tools (iCIMS, WordPress, Google Workspace/Cloud, Piwik PRO) which can be leveraged to offer integrated client portals, data analytics dashboards, and streamlined project operations appealing to mid-market firms.

Revenue Size Reported revenue range of 1M–10M with 0–1 employees implies a lean operation or boutique consultancy; potential for scalable services, add-on offerings, or partnerships to expand capacity and deliver larger-scale studies.

Client Loyalty Indicated repeat business and referrals from clients, signaling strong satisfaction and opportunities to monetize through case studies, expanded scopes, and preferred vendor agreements.