Strategic acquisitions MMA has been actively expanding through acquisitions, including The Accel Group and TriBridge Partners in 2026, signaling an opportunity to approach expanding risk and benefits portfolios for clients and cross-sell integration services across MMA's broader footprint.

Diverse capabilities With offerings spanning business insurance, employee benefits, retirement, and private client solutions, MMA presents multiple cross-sell avenues for prospective clients seeking integrated risk and financial protection programs.

Growing regional footprint Headquartered in the Upper Midwest with a national reach across 160 offices, MMA demonstrates a scalable model to target mid-market to large regional accounts that require local service with global backing.

Strategic partnerships Recent alliances like MHBT’s collaboration with Sanford Health highlight opportunities to pitch combined healthcare, mental health, and employer benefit programs to regional employers prioritizing workforce well-being.

Tech-enabled selling Adoption of tools such as Power BI, Tableau, Marketo and other platforms indicates a data-driven sales approach; leverage analytics to identify high-potential industries, measure renewal opportunities, and tailor proposals.