Insights

Market Position Marrel is a longtime innovator in hook lift systems with a strong US presence and nationwide dealer network, presenting a stable platform for expanding sales through additional dealer partnerships and aftersales services.

Growth Opportunity Revenue is in the $1M-$10M range with a lean 11-50 employee base, indicating potential for scalable upsell of parts, maintenance, and training services to deepen customer lifetime value.

Service Differentiation Extensive support offerings including Parts, Technical Assistance, and Training, plus a century of engineering experience, create a compelling value proposition for refurbished or upgraded systems and extended warranties.

Technology & Modernization Recent tech stack and ongoing product development suggest openness to integration projects and data-enabled maintenance; target fleet managers with telematics, uptime analytics, and service partnerships.

Expansion Triggers Historical US market introductions and ongoing product evolution imply momentum for new market segments, such as industrial transportation, logistics fleets, or rental companies seeking reliable hook lift solutions.

Similar companies to Marrel Corporation

Marrel Corporation Tech Stack

Marrel Corporation uses 8 technology products and services including iCIMS, WordPress, Shopify, and more. Explore Marrel Corporation's tech stack below.

Marrel Corporation's Email Address Formats

Marrel Corporation uses at least 3 email formats:
Marrel Corporation Email FormatsExamplePercentage
F.Last@amplirollusa.comJ.Doe@amplirollusa.com
50%
Last@amplirollusa.comDoe@amplirollusa.com
25%
First.Last@amplirollusa.comJohn.Doe@amplirollusa.com
25%

Frequently Asked Questions

What is Marrel Corporation's phone number?

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You can contact Marrel Corporation's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Marrel Corporation's official website and social media links?

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Marrel Corporation's official website is amplirollusa.com and has social profiles on LinkedIn.

How much revenue does Marrel Corporation generate?

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As of August 2026, Marrel Corporation's annual revenue is estimated to be $1M - $10M.

What is Marrel Corporation's SIC code and NAICS code?

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Marrel Corporation's SIC code is 5099 - Durable Goods, Not Elsewhere Classified and NAICS code is 333 - Machinery Manufacturing.

How many employees does Marrel Corporation have currently?

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As of August 2026, Marrel Corporation has approximately 17 employees across 2 continents, including North America and Europe. Key team members include Office Manager: B. T., Assistant Office Manager: C. M. and General Manager: A. J. Explore Marrel Corporation's employee directory with LeadIQ.

What industry does Marrel Corporation belong to?

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Marrel Corporation operates in the Machinery Manufacturing industry.

What technology does Marrel Corporation use?

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Marrel Corporation's tech stack includes iCIMS, WordPress, Shopify, WooCommerce, Mailchimp, Brevo, Constant Contact and Piwik PRO Core.

What is Marrel Corporation's email format?

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Marrel Corporation's email format typically follows the pattern of F.Last@amplirollusa.com. Find more Marrel Corporation email formats with LeadIQ.

When was Marrel Corporation founded?

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Marrel Corporation was founded in 1969.
Marrel Corporation logo

Marrel Corporation

Machinery ManufacturingMichigan, United States11-50 Employees

Marrel Corporation designs and manufactures Ampliroll hook lift systems for the U.S. market. The company traces its origins to the invention of the hook lift in 1969 and its introduction to the United States, emphasizing a lightweight, strong, maintenance-free design with a high safety profile. Headquartered in Rockford, Michigan, it serves customers through a nationwide dealer network and offers services including parts, technical assistance, and training.

The workforce includes experienced staff in sales, installation, and hydraulic hook lift repairs, supported by a full engineering department that provides technical data, drawings, and specialized support. Marrel positions itself as a leading supplier in the American industrial transportation equipment market and continues to evolve its equipment line with new vehicle-related and maintenance technologies. In 2023, the company introduced a hook loader concept to North America.

Section iconCompany Overview

Phone number
SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
333 - Machinery Manufacturing
Founded
1969
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Marrel Corporation's revenue is estimated to be in the range of $1M - $10M

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