Community Partnerships Leverage the co-op’s community focus and recent collaborations with foundations, police, and local organizations to create joint outreach programs, sponsorships, and cross-promotions that expand local sourcing, staff volunteering, and neighborhood engagement.

Local Sourcing Position as the primary channel for locally sourced, organic products in the central Upper Peninsula by offering supplier onboarding, co-marketing with regional farmers, and exclusive in-store rotations to drive foot traffic and loyalty.

Sustainability Drive Capitalize on their Earth Day involvement and social responsibility ethos with programs around sustainable packaging, waste reduction initiatives, and education campaigns that attract eco-conscious customers and align with grant or grant-like funding opportunities.

Community Ownership Highlight the unique community-owned model to attract impact-focused vendors and socially responsible brands seeking co-op alignment, creating a curated vendor list and revenue-sharing pilots that differentiate from traditional grocers.

Digital Engagement Expand digital marketing and e-commerce collaboration using existing tech stack (Shopify, Mailchimp, WordPress) to promote local products, event tie‑ins (Earth Day, cleanups), and membership-driven promotions to boost online orders and loyalty.