Insights

Historic Lever Advantage Leverage Marlin’s legacy in lever-action and rimfire rifles to target outdoor retail partners and shooting sports clubs seeking classic, proven platforms with modern enhancements like the 1895 Dark Series and collaboration models.

Dark Series Growth Capitalize on the ongoing expansion and reimagined Dark Series post-acquisition by Ruger to upsell to dealers and end users seeking premium, niche lever-action configurations and latest finishes.

Collaborations Edge Strengthen sales pitches around recent collaborations with Magpul and specialized builds (Mad Pig Customs) to attract tactical retailers, custom shop partners, and sport shooting enthusiasts seeking configurable forend and stock options.

Showroom & Trades Target industry events and media launches (SHOT Show debuts, 2024 introductions) to secure product placements, influencer demos, and dealer commitments with timely campaigns aligned to new releases.

Mid-Tier Opportunity Position Marlin as an affordable, heritage-rich alternative to larger brands for mid-market retailers, highlighting revenue-per-unit potential and a compact team size that can support flexible dealer programs and aftersales service.

Marlin Firearms Tech Stack

Marlin Firearms uses 8 technology products and services including iCIMS, Drupal, Font Awesome, and more. Explore Marlin Firearms's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Drupal
    Content Management System
  • Font Awesome
    Font Scripts
  • GSAP
    Javascript Frameworks
  • YUI
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Piwik PRO Core
    Web Analytics
  • Google Analytics
    Web Analytics

Media & News

Marlin Firearms's Email Address Formats

Marlin Firearms uses at least 1 format(s):
Marlin Firearms Email FormatsExamplePercentage
FLast@marlinfirearms.comJDoe@marlinfirearms.com
97%
FirstL@marlinfirearms.comJohnD@marlinfirearms.com
3%

Frequently Asked Questions

What is Marlin Firearms's official website and social media links?

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Marlin Firearms's official website is marlinfirearms.com and has social profiles on LinkedIn.

How much revenue does Marlin Firearms generate?

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As of July 2026, Marlin Firearms's annual revenue is estimated to be $1M - $10M.

What is Marlin Firearms's NAICS code?

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Marlin Firearms's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Marlin Firearms have currently?

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As of July 2026, Marlin Firearms has approximately 46 employees across 2 continents, including North AmericaSouth America. Key team members include Principal: M. B.Foreman: J. K.. Explore Marlin Firearms's employee directory with LeadIQ.

What industry does Marlin Firearms belong to?

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Marlin Firearms operates in the Sporting Goods Manufacturing industry.

What technology does Marlin Firearms use?

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Marlin Firearms's tech stack includes iCIMSDrupalFont AwesomeGSAPYUIjQueryPiwik PRO CoreGoogle Analytics.

What is Marlin Firearms's email format?

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Marlin Firearms's email format typically follows the pattern of FLast@marlinfirearms.com. Find more Marlin Firearms email formats with LeadIQ.

When was Marlin Firearms founded?

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Marlin Firearms was founded in 1870.
Marlin Firearms logo

Marlin Firearms

Sporting Goods ManufacturingNorth Carolina, United States11-50 Employees

Marlin Firearms is a sporting goods manufacturer based in Madison, North Carolina, with roots tracing back to 1870 when John M. Marlin opened his shop in New Haven, Connecticut. Its core offerings are rimfire and lever-action rifles that have long been part of American hunting and shooting tradition, including classic models such as the 39A, 336, 1894, and 60, alongside more contemporary designs like the 308 Marlin Express. These firearms are aimed at hunters and shooting enthusiasts who value craftsmanship and attention to detail in their gear. Over time the business has undergone ownership changes, including the acquisition of Hr1871 in 2000 and Marlin's later integration into Remington Arms. The company maintains a relatively small workforce and remains active in product development and partnerships within the sector. Most recently, in May 2026, Marlin announced a factory collaboration with Mad Pig Customs to produce a purpose-built Model 1894.

Section iconCompany Overview

NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1870
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Marlin Firearms's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Marlin Firearms's revenue is estimated to be in the range of $1M - $10M

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