Construction niche MarksNelson has deep accounting and business advisory experience in construction, presenting a clear opportunity to cross-sell specialized tax, incentives, and advisory services to contractors, developers, and subcontractors seeking compliant growth strategies.

Real estate focus With strong exposure to real estate sectors, there is potential to target property developers, builders, and real estate investment firms for valuation, tax planning, incentives, and technology-driven financial insights.

Growth awards Recent recognition for innovation and workplace excellence signals a proactive, modern firm culture, which can be leveraged to engage target businesses seeking innovative advisory solutions and a collaborative client experience.

Regional stronghold Headquartered in Overland Park, KS with a regional leadership position suggests opportunities to expand services to neighboring markets and mid-market firms looking for scalable accounting and advisory support.

Technology stack Adoption of iCIMS, UltiPro, Cloudflare, and data tools indicates readiness for tech-enabled client ecosystems; approach potential clients with integrated technology-enabled service offerings and robust data security assurances.