Leadership transition Recent leadership changes including a new Managing Director for 2026 and the retirement of long-time Sales & Marketing MD signal strategic shifts. This presents an opportunity to engage early with the new leadership on strategic partnerships, distribution, and modernization of sales channels.

Expansion opportunities New product introductions such as the pergola style and ongoing outdoor living innovations expand addressable markets beyond traditional awnings. Target installers, architects, and high-end builders looking to specify integrated outdoor shading and structure solutions.

Global partnerships Strategic partnership with aqblinds highlights appetite for aligned distributor networks. There is potential to broaden dealer and installer networks across regions, leveraging co-branding and joint marketing to accelerate reach.

Digital modernization Tech stack includes SAP integration and cloud optimization, suggesting readiness for B2B e-commerce, CRM integration, and project-based quoting. Propose solutions that streamline procurement, quality control, and after-sales support for commercial customers.

Financial signals Revenue stability around EUR 91.5M historically with a recent revenue mention of $104M, indicating scale and growing demand in outdoor living. Focus on upsell of premium covers, extended warranty programs, and high-margin customization options to strengthen profitability.