Growth through acquisitions MarketSource has expanded its capabilities via the Salelytics acquisition in 2023 and ongoing leadership appointments, signaling a growth trajectory and potential upsell to clients seeking broader BPO and outsourced sales/ CX services.

Leadership signals Recent appointment of a new president and broader executive changes suggest a strategic push to scale, invest in client-facing programs, and pursue longer-term contracts with enterprise brands that require robust sales acceleration and customer experience solutions.

Scale and capability With a workforce exceeding 1,000 employees and a revenue footprint in the high hundreds of millions to billions, MarketSource offers large-scale programs, enabling cross-sell opportunities across technology, telecom, healthcare, financial services, retail, and insurance verticals.

Tech-enabled services A tech-enabled, managed sales and CX model (including solutions like AskMe) positions MarketSource to partner with technology-driven buyers seeking measurable outcomes, analytics, and scalable deployment for B2B and B2C environments.

Enterprise alignment As part of Allegis Group and serving iconic global brands, MarketSource is aligned with enterprise buyers prioritizing governance, compliance, and performance metrics, creating opportunities to position comprehensive outsourcing, managed services, and performance-based engagements.