Insights

Strategic Partnerships Marketplacer has a history of high-profile collaborations with major retailers and brands (Clarks, Tesco, Myer) and ongoing investor interest (Gratifii convertible note). This indicates a receptiveness to channel partnerships and co-developed go-to-market motions that sales can leverage to access new customer segments.

Enterprise Scale With revenue estimated between 250M-500M and a funded growth profile, Marketplacer targets large-scale marketplace deployments for global brands. This presents opportunities to upsell premium enterprise features, data integrations, and bespoke automation to multi-market retailers seeking rapid scale.

Data and AI Readiness Recent Snowflake integration enhances data architecture and AI capabilities for marketplace orchestration. Sales can position Marketplacer as a data-driven platform capable of accelerate time-to-market for new marketplaces and smarter seller matchmaking.

Ecosystem Expansion Active partner ecosystem including W23 (Woolworths), Tesco, and potential new sellers through the seller community suggests a strong network effect. This offers cross-sell opportunities to existing partners and access to diversified seller bases for retailers seeking expanded assortments.

Industry Adoption Notable retail and category diversification including footwear (Clarks) and department store heritage (Myer) indicate broad applicability. Sales outreach can tailor industry-specific use cases (fashion, groceries, department stores) to land new logos and expand across verticals.

Similar companies to Marketplacer

Marketplacer Tech Stack

Marketplacer uses 8 technology products and services including The Trade Desk, Tableau, Osano, and more. Explore Marketplacer's tech stack below.

Media & News

Marketplacer's Email Address Formats

Marketplacer uses at least 4 email formats:
Marketplacer Email FormatsExamplePercentage
First.Last@marketplacer.comJohn.Doe@marketplacer.com
91%
First@marketplacer.comJohn@marketplacer.com
5%
First.Middle@marketplacer.comJohn.Michael@marketplacer.com
3%
Last@marketplacer.comDoe@marketplacer.com
1%

Frequently Asked Questions

What is Marketplacer's official website and social media links?

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Marketplacer's official website is marketplacer.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Marketplacer generate?

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As of August 2026, Marketplacer's annual revenue is estimated to be $250M - $500M.

What is Marketplacer's SIC code and NAICS code?

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Marketplacer's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 5112 - Software Publishers.

How many employees does Marketplacer have currently?

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As of August 2026, Marketplacer has approximately 98 employees across 6 continents, including Oceania, Asia and North America. Key team members include Chief Executive Officer: J. W., Coo & General Counsel: R. Q. and Chief Customer Officer And Global Head Of Alliances: J. M. Explore Marketplacer's employee directory with LeadIQ.

What industry does Marketplacer belong to?

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Marketplacer operates in the Software Development industry.

What technology does Marketplacer use?

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Marketplacer's tech stack includes The Trade Desk, Tableau, Osano, Elastic stack (ELK), Zendesk, Datadog, Piwik and Atlassian Confluence.

What is Marketplacer's email format?

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Marketplacer's email format typically follows the pattern of First.Last@marketplacer.com. Find more Marketplacer email formats with LeadIQ.

How much funding has Marketplacer raised to date?

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As of August 2026, Marketplacer has raised $106M in funding. The last funding round occurred on Jan 01, 2025 for $20M.

When was Marketplacer founded?

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Marketplacer was founded in 2012.
Marketplacer logo

Marketplacer

Software DevelopmentVictoria, Australia51-200 Employees

Marketplacer is a global software-as-a-service platform that enables brands, retailers, and loyalty programs to build and scale online marketplaces with speed and efficiency, without owning inventory. It supports drop-shipping and expansion of product ranges through a broad seller community, helping partners unlock new revenue opportunities while avoiding the burdens of warehousing and fulfillment. Based in South Melbourne, Victoria, Australia, Marketplacer has launched more than 100 marketplaces for enterprises around the world.

In the software development sector, Marketplacer provides the technology that lets brands and retailers curate marketplaces with third-party sellers. A recent development in its ecosystem is a partnership with Clarks to expand the brand's digital offering through curated third-party selling.

Section iconCompany Overview

SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
5112 - Software Publishers
Founded
2012
Employees
51-200

Section iconFunding & Financials

  • $106M

    Marketplacer has raised a total of $106M of funding over 8 rounds. Their latest funding round was raised on Jan 01, 2025 in the amount of $20M.

  • $250M - $500M

    Marketplacer's revenue is estimated to be in the range of $250M - $500M

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