MarketingSherpa

Advertising ServicesFlorida, United States2-10 Employees

MarketingSherpa is a Jacksonville, Florida-based publication focused on customer-first marketing, offering interviews, case studies, and data analyses to inform practitioners across the industry. Operating within the MECLABS Institute family of research companies, it has published more than 7,000 articles on MarketingSherpa.com. Since 2005, it has hosted a vendor-neutral conference dedicated to exploring customer-first marketing practices.

Its content targets marketing professionals seeking evidence of what works, translating research into practical insights that can improve campaign performance. The organization functions with a small staff and emphasizes research-driven content rather than vendor promotion, reflecting its role as an independent source of marketing intelligence. In early 2023, MarketingSherpa released a case study on using a podcast to promote a white paper, illustrating ongoing production of actionable marketing research.

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