Marketing to the Entitled Consumer Employee Directory
Book and Periodical PublishingFlorida, United States2-10 Employees
Marketing to the Entitled Consumer is a publisher-focused business book released in October 2018 by Mascot Books, centered on a consumer-first approach to marketing. The work draws on focus groups, surveys with thousands of consumers, and the authors’ experience with numerous brands to outline strategies for collecting and deploying consumer data across online, mobile, and real-world channels, with the aim of building meaningful connections through reciprocal value, relevance, and respectful empathy.