Membership Growth The Insights Association is actively expanding leadership with new senior roles in 2026, including Senior Director, Membership, and Vice President, Marketing, signaling investment in member engagement and cross-sell opportunities for service providers and technology vendors targeting market research professionals.

Industry Positioning Formed from the merger of MRA and CASRO, the organization positions itself as the leading trade body for market research and analytics, presenting a broad audience of research suppliers, analytics firms, and practitioners for partnerships, events, and sponsored content.

Event & Sponsorship Access Active event calendar and partnerships with universities and industry sponsors indicate opportunities to offer sponsorships, exhibitor packages, workshop integrations, and data-quality sessions to enhance brand visibility among researchers and buyers.

Technology Adoption Tech stack includes Looker, Keynote, MaritzCX, Sketch, and social/enterprise tools, suggesting opportunities to provide data visualization, survey, analytics software integrations, and customer experience solutions tailored to market research firms and their clients.

Financial & Scale With reported revenue in the $10M–$25M range and 51–200 employees, the association represents a mid-market opportunity for scalable services, membership-driven offerings, and affordable enterprise-grade tools aimed at associations and their member organizations.