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Data Infrastructure and AnalyticsUtah, United States11-50 Employees

MarketDial is a data infrastructure and analytics company based in Salt Lake City, Utah, United States, with 11 to 50 employees. It supports retailers, restaurants, grocers, consumer packaged goods brands, and convenience-store brands in identifying and understanding customer behavior by running in-store tests, enabling users to design and analyze in-store experiments in minutes. The platform combines data science with an easy-to-use interface to help clients design scientifically sound business experiments and measure the ROI of marketing, operations, and strategy initiatives in brick-and-mortar environments. The company traces its origins to 2015 when two former consulting professionals left their firms to co-found MarketDial. In 2023, MarketDial launched Explore AI, an AI-powered retail data-discovery tool, and reported revenue in the range of $25 million to $50 million.

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