Behavioral science Maritz specializes in applying behavioral science, data insights, and analytics to solve business challenges for Fortune 500 clients, presenting opportunities to upsell advanced research, insights platforms, and tailored analytics services.

Loyalty and experience Their portfolio focuses on increasing customer loyalty, employee experience, and sales performance through research, incentives, rewards, and experience design, suggesting cross-sell of incentive programs, recognition platforms, and experiential events.

Events and engagement Maritz runs Activate and other events with EIC Bronze certification, indicating a potential to expand partnerships in event management, sustainable event practices, and supplier collaborations for enterprise clients.

Global leadership Recent leadership hires and regional expansion in EMEA and APAC imply opportunities to position Maritz for multinational rollouts, cross-border incentive programs, and region-specific employee engagement solutions.

Strategic partnerships Industry partnerships (e.g., with Hearth, Patio & Barbecue Association) and recent tech integrations (eXtendTech) highlight opportunities to offer integrated member housing, travel logistics, and trade-show lead capture enhancements to enterprise customers.