Marine Retailers Association of the Americas (MRAA)

Maritime TransportationMinnesota, United States11-50 Employees

The Marine Retailers Association of the Americas (MRAA) is a trade association serving the marine retail segment of the maritime transportation industry. Based in Minneapolis, Minnesota, it supports boat and engine dealers, accessory retailers, marinas, and marine service shops by providing tools, resources, and educational opportunities to help them grow and run stronger businesses. Its members interact with boaters daily and help shape the boating lifestyle, making the association a conduit for industry advocacy and professional development within a small to mid-sized network. 

Its core programs include Dealer Week, an annual conference offering education and business solutions; the Dealership Certification program, which provides templates and consultant guidance to help dealers operate at a high standard; and MRAATraining.com, a 24/7 platform with courses and publications for team development and customer experience improvements. In 2026, the association announced the inaugural MRAA Industry Summit to be held in Coeur d'Alene, Idaho, and expanded its partnership with EasyCare to launch an education-focused co-op program for dealership growth.

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