Sustainable Growth Leverage the social mission and B Corp status to position as a partner for purpose-driven retailers and corporate gifting programs, highlighting the impact on clean water access to open discussions with retailers and corporate buyers seeking sustainability credentials.

International Expansion Recent leadership change signals growth strategy; target international retailers and travel hospitality channels (airlines, airports) similar to the Schiphol/KLM collaboration to accelerate distribution in premium segments.

Hospitality & Travel Capitalise on past partnerships with airlines and premium travel retail to expand into luxury hotel, cruise, and airport duty-free spaces with co-branded or limited edition sets and in-room amenities.

Gift with Impact Promote gift sets and corporate gifting programs as a dual benefit opportunity: elevates personal care product sales while driving donations to water projects, appealing to corporate procurement and B2B gift buyers.

Tech & Data Enablement Utilise the existing tech stack (Databricks, DBT, iCIMS, Zendesk, Google Cloud) to support CRM segmentation, personalized gifting campaigns, and analytics for channel performance, enabling targeted outreach to high-potential retailers and hospitality partners.