Sustainability leverage Opportunity to position Marel’s automated, hygienic processing and data-driven optimization as a solution to rising sustainability and regulatory pressures in meat, poultry, fish, and plant-based protein sectors, highlighting yield improvement and reduced resource use.

Labor efficiency Target processors facing labor shortages by showcasing Marel’s automation and full-line processing systems that replace manual tasks, enable safer operations, and improve throughput for primary and further processing stages.

Software edge Promote Marel’s integrated software stack for traceability, predictive maintenance, and process optimization to help customers with faster decision-making, quality control, and compliance across complex production lines.

Growth channels Capitalize on emerging markets within plant-based proteins, aquafeed, and pet food by offering scalable processing and modular equipment that can be deployed in existing facilities or used to expand capacity.

Financial signals Leverage recent dividend and share repurchase news as evidence of stable capital allocation to support customers’ capital investments in Marel equipment and software, while framing financing options or collaboration for large-scale upgrades.