Digital Presence Current tech stack shows Wix with basic Open Graph integration, indicating a modest digital footprint. There is a strong opportunity to upgrade digital marketing and ticketing by leveraging Sirvoy for bookings, improving SEO, deploying targeted email campaigns, and boosting social media efforts to raise visitation and event participation.

Venue & Events Sirvoy is already used for reservations, signaling potential to expand monetizable spaces and programs. Develop packaged offerings for private tours, school field trips, corporate events, and small weddings, amplified by seasonal promotions and targeted outreach to educators and local organizations.

Education Partnerships Leverage connections with local schools, universities, and tourism boards to create field trips, history programs, and teacher workshops aligned with curricula. Promote collaborative events with other Tennessee historic sites to drive group bookings and repeat visits.

Grants & Sponsorships Arboretum and historic preservation focus align with sustainability and cultural heritage funding. Pursue environmental, arts, and tourism grants, sponsorships from local businesses, and foundation support to fund programming, trails, and infrastructure improvements.

Donor & Volunteers With a small staff, growing a donor base and volunteer network can steady revenue and expand capacity. Propose memberships, recurring giving, and sponsor programs for trails and historic structures, complemented by lightweight donor CRM and communications via Google Workspace.