Mapcite Employee Directory

Software DevelopmentNew South Wales, Australia2-10 Employees

Mapcite is a software development company based in Sydney, New South Wales. It specializes in geo-spatial data and aims to help organizations leverage location-based consumer information to improve decision-making, gain insights, and create value. The platform emphasizes aggregating comprehensive, granular data on people movements, demographics, and transactions to support audience segmentation and targeting, even in environments where cookies are diminishing. The company targets sectors such as residential property, quick-service restaurants, motor vehicles, and insurance, offering solutions that seek to disrupt traditional market practices by providing opted-in location data for more accurate audience analysis. Mapcite operates as a small team in the software industry, focusing on innovative approaches to location data and its application across its chosen industries. A recent development includes the launch of Publish to Web, which enhances access and shareability of map visualizations, reflecting ongoing product expansion.

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