AI driven personalization Map Your Show has recently launched AI technology to personalize the trade show experience, presenting a potential upsell opportunity to clients seeking advanced attendee engagement, tailored exhibitor experiences, and smarter booth interactions.

Expansion and leadership Recent leadership additions such as Mandy Schuh as Regional VP of Sales and other talent acquisitions indicate a focus on expanding market presence and accelerating new client acquisition, suggesting readiness for scalable sales outreach and channel partnerships.

Strategic partnerships Historical collaborations with organizations like Shepard Exposition Services and industry media partners signal openness to ecosystem partnerships which can be leveraged to cross-sell bundled solutions to existing clients and co-market to new prospects.

Annual revenue footprint With a revenue range of 50 to 100 million and a mid-sized employee base, Map Your Show sits in a sweet spot for mid-market event organizers and agencies looking for robust trade show technology without enterprise-scale barriers, indicating a focus area for BD campaigns.

Product-led growth signals Longstanding product focus including expo floor planning, deadline tracking for exhibitors, attendee navigation, and booth advertising suggests opportunities to upsell modular components, premium support, and creative sponsorship packages to current clients and their event portfolios.