Strategic exits Manzanita Capital has a track record of selling assets and brands to larger players (e.g., Space NK sale to Ulta Beauty and acquisitions by Puig). This suggests opportunities to position portfolio brands for strategic exits or private-label/licensing deals with beauty retailers and multinationals.

Brand acquisitions Active acquisition activity across fragrance and beauty brands (DS & Durga acquisition; Diptyque leadership appointments) indicates openness to integrating niche brands. Target BD conversations around brand acquisitions, co-branding, or growth capital for premium fragrance lines.

International expansion With emphasis on entering new markets and leveraging international retail know-how, sales targets could include international distribution partnerships, market-entry consulting, and cross-border marketing services for emerging brands in beauty and personal care.

Executive network The firm places senior leadership in portfolio companies (CEO appointments, operating partners), creating opportunities to pitch senior advisory services, governance support, and interim management solutions to accelerate scale for potential sellers or co-investors.

Tech and data edge Existing tech stack (Cloudflare, OpenAI, WordPress, MS 365, Mimecast) signals modernization capabilities. Propose adjacent technology and AI-powered marketing, e-commerce optimization, and digital security services to enhance portfolio brands’ performance and valuation.