Market Diversification MDT serves multiple sectors including healthcare, housing, offices, cultural establishments, and cannabis design. This breadth indicates cross-industry opportunities for scalable architecture services and potential upsell into specialized interiors and planning projects.

Boutique Firm Upsell With a small team size (2-10 employees) and revenue in the low to mid tens of millions, MDT may benefit from strategic partnerships or retained design services for larger clients, allowing you to position as a nimble, high-touch alternative to larger firms.

Geographic Reach Based in Chicago but servicing projects nationally, there is potential to cultivate national accounts, leverage regional lead referrals, and implement scalable project management tools to handle multi-site deployments.

Cannabis Design Niche MDT explicitly offers design services for the cannabis industry, a fast-growing sector. Target cannabis operators, cultivators, and dispensaries with integrated architecture, interiors, and compliance-focused planning to expand share of wallet.

Digital & Security Readiness Tech stack includes web technologies and security practices (HSTS, HTTP/3). This can be leveraged to reassure enterprise clients about data protection, project portals, and collaboration platforms, facilitating engagements with larger organizations seeking compliant vendors.