North American growth Opportunity to expand wholesale and owned retail in key North American markets, with recent store openings and a dedicated Americas managing director on the horizon to accelerate growth in California and other strategic regions.

Luxury collaboration Leverage capsule collections and designer partnerships as a sales lever to attract new customer segments and media attention, building limited-edition demand without full-scale line expansion.

Digital experience Invest in omnichannel enhancements using existing tech stack (Adobe Experience Cloud, SAP SuccessFactors, NetSuite) to blend online and in-store experiences, driving higher conversion and customer lifetime value.

Wholesale resilience Address a key profitability pressure from Saks Global by strengthening direct-to-consumer and selective wholesale partnerships, while offering exclusive product lines to premium retailers to preserve margins.

Executive continuity Capitalize on leadership changes and communications leadership appointments to refresh brand storytelling, enable targeted outreach to fashion press and VIP clients, and accelerate cross-border market introductions.