Digital Marketing The firm relies on a WordPress-based site with SEO tooling; this presents an opportunity to expand digital marketing through enhanced SEO analytics, content strategy, and targeted PR to attract high-stakes civil litigation clients, while strengthening media relations aligned with high-profile cases.

Litigation Tech With a track record of handling complex, large-scale litigation and numerous trials, the firm could benefit from modern litigation support tools (case management, eDiscovery, document automation, analytics) to improve efficiency, collaboration, and win rates.

Security & Compliance Current security tooling includes bot management; expanding cybersecurity, client portal security, data backup and disaster recovery, and privacy/compliance programs would protect confidential client data and support cybersecurity insurance and regulatory readiness.

Geographic Growth The practice covers Oregon, Washington, and nationwide cases; enable growth through cloud-based collaboration, scalable IT infrastructure, and compliant cross-state onboarding to support distributed teams and broaden client outreach.

Talent Strategy As a mid-sized firm with growth ambitions, there is opportunity to invest in recruitment, onboarding, training, and performance management via HR technology and professional development initiatives to attract and retain top attorneys and staff.