Market expansion Target growth industries where MCP already has penetration with water-based polymers, such as adhesives, paints, coatings, and paper, and pursue cross-selling opportunities by offering tailored emulsions and rheology modifiers for niche applications in these segments.

Sustainability focus Leverage MCP's PFAS partnership and existing emphasis on environmentally conscious formulations to engage customers seeking low-VOC, water-based alternatives, and position MCP as a partner for compliant, durable, and sustainable product solutions.

Product portfolio Highlight the broad and evolving Rovene and VAE lines for applications in construction, flooring, roof coatings, and graphic arts to identify projects needing durable, compliant emulsions and performance additives, including high-value customization for niche markets.

Global reach Use the privately held, flexible manufacturing model to propose scalable production runs from pilot to high-volume, and pursue international customers seeking reliable supply chains for water-based polymers and specialty additives.

Leadership transitions Monitor executive changes, such as the departure of the CEO, to identify potential shifts in strategic priorities and time sales efforts to align with new leadership directives and urgency around portfolio optimization and customer partnerships.