Gastronomy & SMB focus Makro ČR serves gastronomy, retail, and small to medium businesses, indicating a target base that includes independent restaurants, cafes, and local retailers ripe for bulk procurement, menu-driven sourcing, and training services.

Educational Upsell Beyond wholesale, Makro offers culinary training, eHACCP online courses, and digital tools for gastronomy operations, presenting opportunities to upsell training subscriptions, certification programs, and SaaS-based operational efficiency packages.

Nationwide Distribution With thirteen branches and Makro Distribuce delivery, there is a regional sales potential to deepen penetration, optimize cross-selling across locations, and introduce bundled product and service offerings per market area.

Digital & Analytics Existing tech stack includes analytics and digital tools; there is room to propose enhanced data-driven solutions, loyalty programs, online ordering enhancements, and integrated procurement platforms to improve efficiency for customers.

Competitive Positioning Revenue scale areas and peers suggest Makro operates with mid-market to larger wholesale competitors; positioning opportunities include price-precision bundles, supplier partnerships, and differentiated services like training and distribution to win share from larger players.