Growth potential Target Make’s sizable SMB to mid-market base (501-1000 employees) with scale-focused no-code automation and AI capabilities. Position complementary automation and AI governance tools to help them extend workflows, reduce time-to-value, and manage enterprise-wide orchestration.

Platform expansion Leverage Make’s visual orchestration strengths to upsell integrations and premium connectors. Highlight opportunities to deepen AI agent usage across departments, offering advanced analytics, monitoring, and security controls for broader adoption.

Tech alignment Align with Make’s current tech stack including Office 365, SQL, and Go-based components. Propose solutions that optimize data flows, collaboration, and automation across Salesforce, ERP, and SaaS ecosystems to improve ROI and operational agility.

Market momentum Capitalize on industry interest in no-code automation and AI-driven workflow acceleration. Propose scalable pilots and reference cases to reduce risk for leadership teams evaluating enterprise automation investments.

Customer success potential Offer accelerated onboarding, governance, and change management services to ensure rapid time-to-value for a user base of hundreds of thousands of organizations relying on Make. Emphasize training, support, and community-driven adoption to boost retention.