Venue Capacity Large multi-event facility with 59,000+ square feet and 164 stalls, enabling opportunities to upsell premium event services, packages, and residency partnerships for recurring events such as rodeos, horse shows, and trade expos.

Regional Footprint Located between Kalispell and Whitefish near Glacier International Airport, presenting a draw from regional markets and travelers; potential to partner with regional tourism boards, lodging partners, and travel planners to co-market events.

Limited Resources Small team (2–10 employees) and revenue under one million indicates high reliance on external vendors and scalable partnerships for event staffing, security, catering, and turnkey production services.

Tech Enablement Existing digital stack (WordPress, WooCommerce, Google Workspace/Cloud, JSON-LD) supports online ticketing, merchandise, and SEO; opportunity to optimize sales funnel, online scheduling, and vendor integrations to drive direct bookings and data capture.

Growth Opportunities Experience with diverse events (rodeos, concerts, tradeshows) and comparison to peers with higher revenue suggests focused upsell of premium arenas, sponsorship packages, livestock facilities, and repeat-business contracts for seasonal calendars.