Insights

Luxury Brand Prestige As Canada's leading fine jewelry designer with a long-standing history since 1879, Maison Birks caters to a high-net-worth clientele seeking exclusive and high-quality luxury jewelry. This positions the company well for premium product collaborations and bespoke offerings, appealing to affluent customers looking for unique pieces and exceptional service.

Sustainable Appeal Birks' strong focus on ethical and sustainable practices, including its 'Birks for Bees' campaign and partnerships with Pollinator Partnership Canada, enhances its appeal to environmentally conscious consumers. Developing eco-friendly collections and promoting their sustainability initiatives can attract customers who prioritize ethical purchasing, creating opportunities for targeted marketing campaigns.

Digital Expansion Recent leadership appointments in digital and client experience, combined with the use of advanced tech stacks like Google Analytics and Hotjar, indicate a strategic focus on enhancing online engagement. Leveraging this digital expertise can expand sales through personalized online shopping experiences, virtual consultations, and targeted digital marketing.

Collaborative Growth Partnerships such as with TimeVallée for watch retail, and high-profile collections like Reverso One 'Precious Flowers,' highlight opportunities for cross-promotions and custom product launches. Collaborating on limited editions or co-branded collections can boost visibility among luxury consumers and increase sales channels.

Market Positioning With a revenue range of over $100 million, Birks operates in a highly competitive luxury jewelry segment alongside brands like Cartier and Tiffany & Co. Positioning distinctively by emphasizing Canadian heritage, unique design inspiration from nature, and sustainability initiatives can help differentiate Birks and unlock new customer segments both domestically and internationally.

Maison Birks Tech Stack

Maison Birks uses 8 technology products and services including Hotjar, MySQL, Cart Functionality, and more. Explore Maison Birks's tech stack below.

  • Hotjar
    Analytics
  • MySQL
    Database
  • Cart Functionality
    E-commerce
  • Prototype
    Javascript Frameworks
  • Polyfill
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Google
    Search Engines
  • Google Analytics
    Web Analytics

Media & News

Maison Birks's Email Address Formats

Maison Birks uses at least 1 format(s):
Maison Birks Email FormatsExamplePercentage
FLast@maisonbirks.comJDoe@maisonbirks.com
90%
First.Last@maisonbirks.comJohn.Doe@maisonbirks.com
9%
Last.First@maisonbirks.comDoe.John@maisonbirks.com
1%

Frequently Asked Questions

Where is Maison Birks's headquarters located?

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Maison Birks's main headquarters is located at 2020 Boulevard Robert-bourassa Suite 200 Montréal, Quebec h3a 2a5 Canada. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Maison Birks's stock symbol?

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Maison Birks is a publicly traded company; the company's stock symbol is BGI.

What is Maison Birks's official website and social media links?

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Maison Birks's official website is maisonbirks.com and has social profiles on LinkedIn.

What is Maison Birks's SIC code NAICS code?

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Maison Birks's SIC code is 5611 - Men's and Boys' Clothing and Accessory Stores NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Maison Birks have currently?

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As of March 2026, Maison Birks has approximately 355 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Accountant: A. A.Vp Merchandising, Planning & Supply Chain: M. E. B.President & C.E.O. Vice-Chairman: T. A.. Explore Maison Birks's employee directory with LeadIQ.

What industry does Maison Birks belong to?

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Maison Birks operates in the Retail Luxury Goods and Jewelry industry.

What technology does Maison Birks use?

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Maison Birks's tech stack includes HotjarMySQLCart FunctionalityPrototypePolyfilljQueryGoogleGoogle Analytics.

What is Maison Birks's email format?

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Maison Birks's email format typically follows the pattern of FLast@maisonbirks.com. Find more Maison Birks email formats with LeadIQ.

When was Maison Birks founded?

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Maison Birks was founded in 1879.

Maison Birks

Retail Luxury Goods and JewelryQuebec, Canada201-500 Employees

Birks is a prestigious jeweler known for quality, exclusivity, unique design, and exceptional service, with stores across Canada.

Founded in 1879, Birks is Canada’s leading fine jewelry designer and a symbol of Canadian luxury. Internationally recognized for its unmatched quality, Birks’ creations are inspired by nature and committed to ethical, sustainable practices. The iconic Birks Blue Box® has been a part of Canadian history since 1879.

Birks for Bees
Canadian nature inspires Birks, which is dedicated to environmental preservation. Our “Birks for Bees” campaign raises awareness of the crucial role bees play as pollinators and forms partnerships to protect their sustainability in Canada.


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Birks est un joaillier de prestige reconnu pour la qualité, l'exclusivité, le design unique et l'excellence de son service, avec des boutiques à travers le Canada.

Fondé en 1879, Birks est le principal créateur de joaillerie fine au Canada et un symbole du luxe canadien. Birks est reconnu internationalement pour la qualité incomparable de ses créations, inspirées par la nature et engagées dans une démarche éthique et durable. L'emblématique boîte bleue Birks® fait partie de l'histoire canadienne depuis 1879.

Birks pour les abeilles
Birks s’inspire de la nature canadienne et s’engage à la préserver. La campagne Birks for Bees met en avant le rôle crucial des abeilles comme pollinisateurs et développe des partenariats pour assurer leur durabilité.

Section iconCompany Overview

Headquarters
2020 Boulevard Robert-bourassa Suite 200 Montréal, Quebec h3a 2a5 Canada
SIC Code
5611 - Men's and Boys' Clothing and Accessory Stores
Stock Symbol
BGI
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
1879
Employees
201-500

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Maison Birks's revenue is estimated to be in the range of $100M$250M

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