Niche CRI Focus Target organizations seeking performance-based instructional design by leveraging CRI methods; position Mager Consortium as the go-to partner for implementing Dr. Mager’s CRI tools to improve training effectiveness and business outcomes.

Small but Specialized With a lean team and deep CRI expertise, pursue account-based outreach to mid-market firms looking for specialized training capabilities without large vendor teams.

Licensing and Certification Offer turnkey capability to certify client staff to teach CRI workshops, creating a scalable revenue stream through certification programs and recurrent training engagements.

Digital Foundations Leverage existing tech stack (WordPress, WooCommerce, Stripe, Mailchimp, Matomo) to run targeted marketing campaigns, automated lead capture, and streamlined e-commerce for workshop sales and renewals.

Growth Through Partnerships Position as a complementary partner to larger training ecosystems and consulting firms seeking CRI methodology add-ons, expanding reach through referrals and joint offerings.