Insights

Growing footprint MADE Hoops is expanding its training facilities with a new Fort Greene, Brooklyn location and a dedicated Gatorade collaboration, signaling opportunities to cross-sell corporate sponsorships, event partnerships, and regional program expansion.

Youth-to-pro pipeline With a track record of players reaching the NBA and a promise to maximize athlete development, there are potential upsell opportunities for premium exposure packages, media rights for showcases, and advanced training camps targeting top prospects and their families.

Sponsorship momentum Recent Gatorade partnership and extensive event network offer a compelling platform for beverage, apparel, and equipment brands to activate through camps, tournaments, and regional leagues, leveraging media coverage and athlete reach.

Data-driven reach MADE Hoops utilizes a modern tech stack including Snowplow, Adobe Creative Cloud, Tableau, AWS, and automation tools, enabling targeted marketing, performance analytics, and personalized media experiences that can be packaged for sponsors and partner programs.

Revenue scale With reported revenue in the mid to high tens of millions and a large annual event cadence (150+ events, 150,000+ athletes), there are multiple multiyear sponsorship, venue, and training contracts available to scale with enterprise partners.

Similar companies to MADE Hoops

MADE Hoops Tech Stack

MADE Hoops uses 8 technology products and services including Snowplow, Adobe Creative Cloud, Tableau, and more. Explore MADE Hoops's tech stack below.

MADE Hoops's Email Address Formats

MADE Hoops uses at least 1 email format:
MADE Hoops Email FormatsExamplePercentage
First@madehoops.comJohn@madehoops.com
100%

Frequently Asked Questions

What is MADE Hoops's official website and social media links?

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MADE Hoops's official website is madehoops.com and has social profiles on LinkedIn.

How much revenue does MADE Hoops generate?

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As of August 2026, MADE Hoops's annual revenue is estimated to be $25M - $50M.

What is MADE Hoops's NAICS code?

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MADE Hoops's NAICS code is 7112 - Spectator Sports.

How many employees does MADE Hoops have currently?

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As of August 2026, MADE Hoops has approximately 170 employees across 1 continents, including North America. Key team members include Senior Director, Brand Partnerships: T. K., Director Of Written Content: M. H. and Director Of Events: R. Y. Explore MADE Hoops's employee directory with LeadIQ.

What industry does MADE Hoops belong to?

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MADE Hoops operates in the Spectator Sports industry.

What technology does MADE Hoops use?

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MADE Hoops's tech stack includes Snowplow, Adobe Creative Cloud, Tableau, Amazon Web Services, Figma, ChatGPT, Zapier and monday.com.

What is MADE Hoops's email format?

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MADE Hoops's email format typically follows the pattern of First@madehoops.com. Find more MADE Hoops email formats with LeadIQ.

When was MADE Hoops founded?

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MADE Hoops was founded in 2014.
MADE Hoops logo

MADE Hoops

Spectator SportsNew York, United States51-200 Employees

MADE Hoops is a youth basketball organization based in the Bronx, New York, that runs events and experiences aimed at developing players and increasing their exposure to higher levels of competition. The company stages more than 150 events each year, including middle school leagues, elite high school camps, tournaments, and showcases, connecting thousands of athletes with national opportunities. The MADE acronym—Maximizing Athlete Development and Exposure—reflects a commitment to structuring every court experience around competitive play, coaching, and professional event management.

Its core audience comprises student-athletes and their families seeking pathways to advancement, along with fans and partners who value well-run events and accompanying media coverage. In the spectator sports sector, MADE Hoops is positioned as a leading organizer of youth basketball experiences, with recent expansion to Fort Greene, Brooklyn, and a collaboration with Gatorade to host a community basketball camp.

Section iconCompany Overview

NAICS Code
7112 - Spectator Sports
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    MADE Hoops's revenue is estimated to be in the range of $25M - $50M

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