Leadership Growth The appointment of Marcella Wentz as President signals a refreshed strategic direction and growth plan, creating an opportunity to discuss enterprise grade marketing programs, onboarding larger clients, and market initiatives aligned with new leadership priorities.

Platform Expansion The current tech stack centers on Amazon Advertising and Meta with TikTok and SEO. This presents a sales opportunity to expand with Google Ads, YouTube advertising, and broader programmatic media management to widen reach and strengthen cross channel attribution for performance campaigns.

Creative Partnerships Past collaboration with Create Now for a logo refresh indicates appetite for branding and design work. Position Mad Fish as a combined branding and performance marketing partner to mid market brands seeking cohesive identity updates, website revamps, and messaging that scales across channels.

Analytics Focus Mad Fish emphasizes personalized strategies and customized analytics, signaling demand for advanced attribution, reporting dashboards, and ongoing optimization. Propose premium analytics services and continuous optimization retainers to improve ROI across SEO, paid media, and email programs.

Regional Growth Portland based with a mid sized team, Mad Fish Digital is well positioned to attract regional clients in the Pacific Northwest and beyond who value collaborative, accountable service. Offer scalable marketing programs, flexible retainers, and streamlined onboarding to convert mid market opportunities into long term engagements.