Global Partnerships MAD Event Management acts as the North American representative for UFI, indicating strong access to international exhibitor networks and policy forums. Sales opportunity: co-sell with global associations, offer joint events or policy-focused forums to expand client reach.

Policy Forum Expansion Recent and upcoming Global Policy Forum initiatives (May 2026) showcase MAD’s capability to organize high-profile, membership-driven events. Sales opportunity: pitch to associations and corporate sponsors seeking policy, thought leadership, and international visibility.

End-to-End Capabilities MAD covers strategic consulting through full-scale production with a focus on sustainable, scalable event models. Sales opportunity: upsell integrated services for clients needing end-to-end event programs, including strategy, operations, and sustainability initiatives.

Industry Experience Track record includes launching trade shows, conferences, and partnerships with entities like Messe Düsseldorf North America and Paradiso; experience spans exhibitions, large-scale conventions, and sustainability initiatives. Sales opportunity: target mid-market organizers and corporate brands seeking experienced turnkey production and market entry support.

Small Team, Global Reach Small team size (2–10 employees) paired with international collaboration through UFI and global networks suggests agility and niche focus. Sales opportunity: offer high-touch, premium service engagements with fast turnaround times and personalized account management for boutique event programs.