In-house data advantage Leverage their claim of an in-house proprietary database updated with market information to position value-added tenant and buyer representations, offering exclusive market insights to potential clients.

Portfolio expansion Identify opportunities for redevelopment partnerships with cities, developers, and property owners to reshape areas, presenting MacVaugh&Co. as a go-to broker for mixed-use and revitalize-and-retrofit projects.

Tenant representation value Highlight the cost advantage of representation where clients do not pay commissions, framing it as a risk-free way to renegotiate leases, find new spaces, or optimize terms for tenants under pressure.

Digital tooling edge Emphasize their tech stack including Squarespace, WordPress, and iCIMS to support modern client experiences, data management, and streamlined property marketing, appealing to tech-enabled buyers and tenants.

Mid-market focus Position the firm as a nimble, mid-sized player with revenue in the lower tens of millions and a small team, suitable for SMB property owners and developers seeking personalized service and quick decision cycles.