Education market focus Macro Connect has a strong specialization in charter schools within Metro Detroit and Michigan, with ongoing support to about 10% of the state’s charter schools. This presents a sales opportunity to expand IT services, network design, LMS integrations, student information systems management, and blended learning support to additional schools and districts.

Managed IT potential With 11-50 employees and a service model that includes on-site and remote support, strategic planning, and maintenance, there is potential to upsell managed services, cloud-based collaboration, device management, and security solutions to small businesses seeking scalable IT support.

Cloud and SaaS usage Existing tech stack includes Google Cloud, Microsoft Intune, HubSpot, Pardot, and WordPress, indicating readiness for expanded cloud migrations, security auditing, device management, marketing automation, and e-commerce enablement for clients in education and SMB markets.

Revenue growth lever Reported revenue range of 25 to 50 million signals a scalable operation with room to grow through cross-sell of hardware/software sales, network design and implementation, and professional development services for technology adoption in schools and SMBs.

Expansion opportunities As a regional specialist with a track record of opening charter schools, Macro Connect can pursue partnerships with districts and charter networks outside Metro Detroit, offering start-up support, ongoing operational technology management, and blended learning program integration to accelerate market penetration.