Small team, broad needs Macpherson Designs operates with essentially a solo or tiny team and provides web graphics, print graphics, video editing, and animation. This suggests potential value in end-to-end design partnerships, scalable outsourcing for larger clients, or ongoing retainer arrangements to support growth without expanding internal headcount.

Design studio growth Revenue is in the low-to-mid millions, indicating a solid business trajectory with room for scale. Sales opportunities could focus on expanding service offerings (motion design, branding systems, UI/UX optimization) or upsell to comprehensive design packages for mid-market companies seeking cohesive visual ecosystems.

Tech stack fit Utilizes common web and design tech (Open Graph, Font Awesome, Flickity, jQuery, reCAPTCHA, LiteSpeed). This alignment suggests opportunities to pitch modern, performance-optimized digital experiences, accessibility improvements, and CMS/website migrations that leverage existing tooling familiarity.

Global agency benchmarks Compared to peers like IDEO and frog, Macpherson Designs is much smaller but operates in similar service areas. Potential clients comparing quality and cost could be steered toward partnerships for pilot projects, rapid prototyping sprints, or joint capabilities to win larger RFPs with a blended-cost approach.

Location and focus Based in Minot, North Dakota with a broad design scope, presenting an opportunity to target regional businesses and remote-first collaborations. Sales motions could emphasize efficiency, faster turnaround, and local-market understanding, plus outreach to sectors common in design services such as tech startups, healthcare, education, and small to mid-size manufacturers.