Niche Luxury Target residential and commercial design buyers in Phoenix and nationwide who seek high-end, transparent design services from a small, LGBTQ-owned firm with a track record in multi-family developments and home renovations.

Strategic Partnerships Leverage partnerships with engineering and development collaborators (example: Structurology) and co-working spaces like The McKinley Club to access joint projects, cross-sell design services, and win high-visibility contracts.

Expanded Service Launch Capitalize on the recent service extension evidenced by the launch of design services in 2019 to upsell full-service design packages, project management, and turnkey renovations to both private clients and multi-family developers.

Digital Commerce Edge Use the Squarespace Commerce platform and related tools to showcase project catalogs, enable virtual consultations, and capture inbound inquiries from national clients seeking streamlined, transparent design workflows.

Financial Upsell Position the firm for larger-scale projects by highlighting mid to high six- to seven-figure opportunities in residential and commercial sectors, aligning messaging with audiences of mid-market decor brands and multi-family developers seeking premium design partners.